Now entering its sixth year, ASUG Best Practices: SAP for Automotive brings together a global network of SAP industry professionals to network, learn, and discover their success. You’ll witness what leading companies are doing with some of the world's most powerful tools. A strong lineup of keynotes, interactive sessions, and unlimited opportunities make this a can't miss event. See below for a look at the 2019 conference at-a-glance: 


  • More than 100 companies
  • Unlimited conversations and networking
  • One-on-one meetings with SAP experts
  • Opportunity to be recognized at the SAP Industry Innovation Awards
View the Awards


  • More than 70 world-class speakers
  • Eight tracks on topics uncovered by research
  • 77% customer-led sessions
  • Attendee rating of 4.7 for customer service
View the 2019 Agenda


  • Service and solution providers from 30-plus companies
  • Interactive solution demos
  • Direct access to SAP product team
  • SAP roadmaps and upcoming functionality
View the 2019 Sponsors


Welcome to a community that is home to hundreds of top tier organizations. The focus? Further utilizing and sharing the capabilities of SAP through the best-in-class learning opportunities. The conference unites over 100 automotive organizations using SAP from across North America and beyond such as General Motors, Adient, Ford Motor Company, Toyota, The Goodyear Tire & Rubber Company, and Tech Mahindra.
View the Company List


MGM Grand Detroit

Oct. 5-7, 2020, Detroit, Michigan
Venue Information